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Interactive Advertising Bureau appoints new CEO

With ID Digital Media planning to sponsor an online advertising presentation in Christchurch soon it’s particularly pertinent that The Interactive Advertising Bureau (IABNZ) have announced the appointment of a new CEO in Greig Buckley Greig Buckley, who will assume his role this week. 

Buckley brings a wealth of interactive and advertising experience having worked in advertising agencies in New Zealand and Asia. He also started and built two successful businesses in the advertising and media sectors: his own advertising agency Mercato, and a media business BrandWorld responsible for developing Family Health Diary, a unique multimedia brand that is now a leading source of health information for New Zealanders.  Most recently, Buckley headed up the New Zealand operation of MediaOne Network NZ, a
company specialising in delivering video advertising across a dedicated network of New Zealand websites. 

Kevin Bowler, CEO of Yahoo!Xtra, and IABNZ’s Chairman, says “we’re delighted to have someone with Greig’s breadth of experience as our new CEO. He’s been a passionate advocate for interactive advertising, and an active IAB participant since its inception. His experience and enthusiasm will be invaluable as we look to continue to develop and grow the IAB.” 

Buckley says he has really enjoyed working with publishers, marketers and other members of the IAB, and now looks forward to continuing this work in a much more hands-on role as CEO. 

“The current challenging economic conditions provide a great opportunity for us to demonstrate the many benefits of interactive media to marketers – not only as a direct response medium but also as a powerful branding medium.  The IAB’s strong growth over recent years provides us with a great platform on which to further build our profile, activities and membership”, Buckley says. 

Buckley takes over the CEO position from Mark Evans, who was the organisation’s part-time CEO since it launched in New Zealand just over two years ago and is leaving to focus on his own consultancy business fulltime.

“Greig will be a great asset to the IAB”, says Evans. “He’s been closely involved in the IAB’s activities since being elected as a Board Member a year ago, so he’s very familiar with what we’ve been doing, and the goals the IAB has set for the future. I wish him every success, and look forward to seeing the IAB continue to go from strength to strength.” 

Buckley was re-elected to the Board of the IAB in November, but will stand down from his Board position to take up the CEO role. Replacing him on the Board is David Barton-Ginger, Online Manager for New Zealand Rugby Union, who was the next highest polling candidate in the Board elections.