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Advertisers are moving their spend online as the recession bites

Online and interactive media are being hurt in the advertising downturn - but it is a bit like a Sherman tank being hurt by a heavy downpour of rain. 

The downturn that kicked in during the fourth quarter slowed growth, knocking radio, television, newspapers and magazines. 

Interactive advertising also dropped 3 per cent from the third to the fourth quarter. But it still wound up the year with revenue up by an astonishing 43 per cent compared with 2007. In a report released this week, the Interactive Advertising Bureau said ad spend had increased from $135.6 million in 2007 to $193.15 million in 2008. 

The Advertising Standards Authority is releasing a comparison of the share of adverting revenue for different media today. It is expected to show online increasing its share of advertising revenue from 5.8 per cent to 8 per cent. 

The result increases online's big lead on outdoor advertising. And it takes it within striking distance of its ambitions to pass magazine advertising revenue later this year. 

( Source: NZ Herald)