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PriceHouseCoopers Pdf

Outlook for Newspaper Publishing in the Digital Age

The global publishing industry is going through a period of turmoil, as broadband penetration rises and new devices for delivering digital content arrive on the scene.  Consumers are increasingly switching from traditional print media to digital media, although the manner in which they are making the transition varies with age, gender and nationality.  In this study, we have examined the outlook for newspaper publisheres, advertisers and media buyers, as they adapt to the digital revolution and deal with a global economic slowdown.  This survey has been carried out by PricewaterhouseCoopers in cooperation with the World Association of Newspapers (WAN).

Click here to read the full study.

(Source: PricewaterhouseCoopers)