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NZ Online Advertising Increases

NZ Online Advertising increased in Q2 09, while the number of campaigns remained static.  "This indicates that more advertisers are moving their business online but the number of campaigns placed per advertiser has declined from 2.9 in Q2 08 to 2.4 in Q2 09," says Nielsen NZ research director Tony Boyte.  The figures were:

  Q2 09 Change
Advertisers 1113 +23%
Campaigns 2640 -1%
Banners 6191 -13.2%

Source: Admedia's Fastline