NZ Online Advertising Increases
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NZ Online Advertising increased in Q2 09, while the number of campaigns remained static. "This indicates that more advertisers are moving their business online but the number of campaigns placed per advertiser has declined from 2.9 in Q2 08 to 2.4 in Q2 09," says Nielsen NZ research director Tony Boyte. The figures were:
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Q2 09 |
Change |
| Advertisers |
1113 |
+23% |
| Campaigns |
2640 |
-1% |
| Banners |
6191 |
-13.2% |
Source: Admedia's Fastline
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